Celebrating KJS Winning Best of Category in Branding at the 2026 AMA Iowa NOVA Awards

When our client first came to us, he had just consolidated ownership of his company and had a clear but radically different vision for where he wanted to take his business. The problem was that nothing around him reflected it. The name, the brand, the visual identity, even some of the internal operations were all built for a version of the business he was leaving behind. And the road ahead, moving from dealer to equipment manufacturer, required something that could carry real weight.

Our team started where we always start: with the people who matter most. Direct customer calls, employee workshops, competitive research, and a clear-eyed look at what this company was actually capable of becoming. We dug into their internal systems too, because a brand can only go as far as the business behind it. Could the team deliver on the promises they were making to the market? Where there were challenges, we identified opportunities to close the gap, streamlining inventory, sales, and accounting systems so the company’s operations could match their ambitions.

And most importantly, we needed a new company name. We chose the founder’s last name to bring heritage and honor to what he was building: Erixon Equipment. And within that name, we found the name for their new line of machines: the X-Line.

Year one is in the books, and the numbers are ones we're proud of. The full story belongs to Bryan Erixon and his team, but we're excited to watch where it goes from here.

That's what brand transformation looks like when it's rooted in strategy, improving internal operations just as much as the external visuals, and built for the long game.

Thank you to AMA Iowa for this recognition, and to the Erixon Equipment team for trusting us with something this important.